5wstrategists.com5W Strategists: Direct Marketing Optimization Company in Charlottesville, VA

iMAT for Agencies iMAT for Direct Marketers About Us Leadership Our Clients eBooks Plus Menu Log In Contact Us Home iMAT for Agencies iMAT for Direct Marketers About Us Leadership Our Clients eBooks Plus Contact Us Add $1 Million+ in Fractional Analytics Expertise, AI Mining Tools and unmatched Consumer Data to your capabilities starting at $1,000 Meet iMAT™ Your i ntegrated M arketing A nalytics T eam 3 ways iMAT can immediately increase your Analytics, AI Mining, Insights and Data capabilities: 1) Fractional Analytics Team Chief Marketing Scientists, Analysts, Data and Applications Experts Proprietary techniques and knowhow Consulting, training and mentoring 2) AIM5® — World-Class AI Mining Tools AIM5 Perspectives AIM5 Modeler — Includes novel AI algorithms 3) 5W Traits™ Consumer Database (CDB) 1,000+ demographic, psychographic and behavioral attributes on 260 Million Consumers EAGLES and custom personas Contact us to discuss how you can have a world-class marketing analytics team by filling in your missing pieces on an as-needed basis. We can also give you a demonstration of the amazing insights and analyses you can quickly get. Yes, I'd like to discuss how to advance my analytics capabilities 5W can help you increase your success by delivering Fractional Analytics, AI Mining Tools and Novel Data . Here are just a few of the great companies we've helped: Here are some of the many examples of 5W's successes Analytics Developed an alternative marketing plan for a client that increased the new customers acquired by 51% within 12 months for 14% less budget than the previous year For multiple digital ad agencies, developed targeting engines for display and mobile ads that build hundreds of real-time models based on billions of impressions each night Created targeting models that increased campaign responses and sales 10 to 60% for a variety of direct marketers Market Analysis Developed 7 generations of advanced data mining/marketing analysis tools , including one of the first online marketing analytics tools Led the development of Valassis's Sharpshooters Lifestyle Clustering System, which segments every U.S. neighborhood into one of 54 clusters Customer Analysis For a fundraiser, identified 1.2 million names from compiled lists that were profitable on first solicitation ; attempts by competitors to market to 100,000-name subsets were unprofitable Created a retail analysis tool for a marketing intelligence company to perform profiling and targeting for more than 300 major retailers each year Technology Assessment For an agency, reduced planned marketing infrastructure expenditures from $710,000 to less than $190,000 while exceeding all requirements Advanced Online Testing For a social media agency, led the development of an advanced multivariate test (MVT) capability for Facebook advertising Marketing Resource Optimization Decreased a major direct mailer's volume by 20% while at the same time increasing its campaign revenue 3% and profits 36% Boosted sales $900,000 for a single business catalog campaign, resulting in a 750% ROI on services Database Marketing Performed an analysis for the Virginia Department of Taxation that helped it exceed its goals by $49 million ; the analysis won a Direct Marketing Association Silver Echo Award 5W helps Agencies and Marketers accelerate their success by delivering exceptional fractional analytics services, AI tools and consumer data 5W Strategists, Inc. 3445 Seminole Trail, #292, Charlottesville, VA 22911 Copyright© 2020, All rights reserved. Privacy Policy...